About Digital Fishies

Digital Fishies is a technical architecture and software development company based in Nottingham. We bring 30 years of commercial web development experience to every project, from small websites to large enterprise applications.

That experience is the foundation of our architecture work. Having built everything from PCs and networks to applications across the whole stack, we understand how each design decision plays out in real code, in production and over years of maintenance.

It is also what allows us to use AI well. AI tools can produce code remarkably quickly, but they need clear direction and careful checking. We provide both: precise specifications at the start, and thorough review and testing before anything goes live.

We keep pace with new technology while retaining a solid understanding of older systems, which is especially valuable when modernising an application your business already depends on.

To discuss a project, please get in touch.

Questions and answers

Is Digital Fishies a registered company?

Yes. Digital Fishies is registered in England and Wales as Company No. 09270684.

How much experience is behind Digital Fishies?

Thirty years of commercial web development. It began with building PCs and networks and moved on to applications across the whole stack, and that hands-on history shapes everything from our technical designs to the way we use AI.

What sets your approach apart?

We design first and build second. Agreeing how a system should fit together before writing code means fewer surprises later, and checking every AI-assisted change before it goes live means the speed never comes at the expense of quality.

How do you keep up with new technology?

We adopt new tools, such as AI-assisted development, when they genuinely help our clients. At the same time we keep a working knowledge of older systems, which matters whenever an established application needs bringing up to date.